Next-Level

Cultivating good working relationships with clients is a critical skill associates must master. So it is important in your client interactions to convey that you are a normal, relatable person with interests outside of the office. An excellent way to do this is to scatter pop culture references throughout your work product and communications. If a client has been complimentary about your skill and expertise, for example, consider replying with a Drake lyric such as, “Lately I feel the haters eatin’ away at my confidence, They scream out my failures and whisper my accomplishments” and then add “so I appreciate your thoughtfulness.”  Now your client is thinking, “Man, my lawyer is a real “next-level” type.”